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02282006 Tuesday Feb 28, 2006


Yet another list of sustainable corporations

Corporate Knights and Innovest Strategic Value Advisors have recently released a list of the "Global 100 Most Sustainable Corporations in the World".

As a fundraiser I know how important it is that corporates are measured according to their impact on society and the world around them, not just how well they do for their shareholders.

What I find increasingly frustrating though is that as we try and make the business world more transparent by monitoring and tracking what they do, we often end up confusing the matter even more. Take this quote from Innovest about how they compiled the list:

"For the Global 100, Innovest selected 100 leaders from the MSCI World Index that demonstrate exceptional capacity to address their sector-specific environmental, social and governance risks and opportunities."

Maybe I'm being dense but I'm not sure what exactly that means, and I think if you stopped most people in the street and asked them they'd struggle as well. 

If we're trying to get rid of the PR and smoke screens that businesses put up, then do we really want to replace them with yet more impenetrable layers? 

Posted by Sam Thomas ( 1:16 PM ) Link to this post Comments[1]


Comments:

Capacity to address those things, and the will and determination to put their millions where their mouths are and actually implement the change are two completely different things. It depresses me that even at this point, where its becoming crucial for the ease of transformation of the old outdated business models , this is all still window dressing, and impenetrable window dressing at that.

Posted by Jade on March 03, 2006 at 01:38 PM GMT+00:00 #

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