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Friday Aug 24, 2007
The Big Ask goes digital
Friends of the Earth's "The Big Ask" campaign site is a great example of using digital media to encourage participation and deliver a compelling campaign message. The landing page creates a real sense of community and I like the way your own message can sit alongside "famous marchers" like Thom Yorke, Stephen Fry and... um... James Blunt.
Allowing individuals to participate like this is also a good way of reinventing the more traditional ways of protesting, as well as lifting the time and location based restrictions of a protest march.
On TheSite.org we've added a lot more content relating to activism and campaigning, including a pool of "virtual volunteering" opportunities that aren't limited by your location.
Sharing views and forming groups virtually now seems to have passed a tipping point, whereby genuine change can be created from the virtual world – let's hope we see some more examples of this soon.
Posted by Sam Thomas ( 8:56 AM ) Link to this post Comments[0]