YouthNet blog
An insight into youth issues, volunteering trends, charity life and more from the UK charity YouthNet
All | Events | Youth | Technology | Volunteering | YouthNet | Charity World
Friday Jun 30, 2006
Q: What's Rupert Murdoch going to do with MySpace?
A: He's not sure.
In an interview in Wired, Rupert Murdoch admits that there is no grand plan for recouping the $580 million he spent to buy social networking site MySpace.
"God knows what we're going to do with MySpace," he says... "We're just discovering what this thing can do."
With millions of young users all around the world there are plenty of possibilities, mainly for marketing and advertising. But there are dangers, not least that MySpace's success might prove to be short-lived as users move to other national or international sites.
Perhaps Murdoch has already achieved one of his goals, though: he's on the front cover of Wired and is the talk of the media and new media community at a time when his old media outlets are no longer so fascinating.
The only other way to attract so much attention would have been to give all his money away. And there's no sign of him being ready to do that just yet.
Posted by Tom Green ( 8:30 AM ) Link to this post Comments[0]