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Tuesday Jun 20, 2006
Podcasts become the voice of the charity sector
Recently there have been quite a few examples of charities podcasting content on a whole range of issues. There are some in the States such as the NetSquared podcast and here in the UK charities are slowly starting, for example the NFP Podcast, St. John Ambulance or The Media Trust Charity Voice Podcast.
We've put some audio content on TheSite.org now - you can hear all about "Coping with Stress", "Visiting a GUM Clinic" or "Safety for Women". What seems to be different about these compared to most third sector podcasts (apart from St John Ambulance) is that they're aimed at our beneficiaries - young people - rather than donors, supporters or voluntary sector colleagues.
Podcasting could be a great way to reach new audiences (even McDonald's now have their own podcast - with the slightly sinister title of "The McDonald's You Don't Know"), but it works best when it's relevant and really targeted to an audience that are comfortable subscribing to them. It's not that offering donors a podcast about their favourite charity is a bad thing, I just think as a sector maybe we could be using this technology in a more innovative way.
So does anyone know of any other great examples of innovative charity podcasts aimed at beneficiaries, rather than colleagues or donors? Posted by Sam Thomas ( 8:53 AM ) Link to this post Comments[2]
And if birds are your thing, then the RSPB is podcasting to the twitter massif through this site. I haven't listened to it though.
Posted by Dom Waghorn on June 20, 2006 at 03:48 PM GMT+00:00 #
Posted by Dom Waghorn on June 21, 2006 at 01:23 PM GMT+00:00 #