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Friday Sep 26, 2008
Online Cultivation & Stewardship
There's a lot of talk nowadays about stewardship, cultivation and online fundraising. Sometimes I think these terms are used interchangably and I get the impression that many of us aren't clear about what exactly they mean.
I'm always keen to get different perspectives on this, so I was interested to see The Gilbert Center's short survey covering these issues. It only takes a few minutes to complete, and the more of us that complete it, the more meaningful the results will be. He's the link:
http://news.gilbert.org/clickThru/redir/6731/rms
I'm particularly interested in seeing the results of the question about separate budget allocation for stewardship and cultivation - I'm not sure that this is something that most charities have thought much about.
Posted by Sam Thomas ( 8:40 AM ) Link to this post Comments[0]
