YouthNet blog
An insight into youth issues, volunteering trends, charity life and more from the UK charity YouthNet
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Monday Mar 27, 2006
It's not just about the money. Is it?
I've spent most of today hearing from the digital media elite try to grapple with the ways that they (and most of the participants here) can cash in on the emerging technologies. What models work best for user generated content? What about the "m" factor (that's mobile, in case you're wondering) Ad sales? Subscriptions? Data capturing/research? They are searching for some Perfect Solution and route to profit. Monetising, monetising, monetising...
So it was refreshing to sit in a small session on digital rights management where DRM academic Ian Brown basically said that DRM doesn't and won't work. If the rights owners had spent all the time and energy over the years thinking about solutions which work with people, rather than suing kids and bullying politicians, we'd be in a much better place. Refreshing stuff.
OK, so it's easy for me to say, working for a not-for-profit. But we still have financial challenges; we still have to prove our success to funders. We just put the site users' needs first.
And now I'm in a session where a marketeer just used the word buzzability. God. Posted by Dom Waghorn ( 2:22 PM ) Link to this post
