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Tuesday Jan 22, 2008

Can CSR ride out the storm?

The Economist published some interesting research on CSR last week that suggests that "doing well by doing good" is now firmly embedded in business executive's list of priorities. More than 50% of respondents to their survey said that CSR was a "high" or "very high" priority for their business now, compared to 34% three years ago.

As the accompanying article points out, some companies are streets ahead in terms of maximising both their beneficial impact on society and their profits and reputation, whereas others seem to be dragging their feet somewhat.

No big surprises there, but the grim news from the world's stock markets this week adds some interesting context.

Will those companies with well established programmes continue to give their time and money? As all fundraisers know, despite the best intentions in the world, cash donations often drop off when the going gets tough. Or will CSR's increasing focus on reputation management move it further up the agenda?

Who knows. It does feel like we're at a bit of a tipping point for CSR though – it will be interesting to see what level of commitment remains if the bad news continues for the private sector.

Posted by Sam Thomas ( 10:17 AM ) Link to this post Comments[1]

Comments:

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Posted by Payday Loan Advocate on October 10, 2008 at 09:01 AM GMT+00:00 #