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Friday Jul 28, 2006
Lies, damned lies and research
In the battle for headlines, charities are finding that research can be a powerful tool.
Speaking as a journalist I can say that we are, as a breed, lazy. Give us a press release with an eye-catching headline and some statistics to make it look serious and we will copy it out, put our byline at the top and head for the pub.
Of course, some research is of groundbreaking importance but sometimes you can't help wondering, "So what?"
NCVO's Voluntary Sector Almanac produces some real prize news fillers. For example, did you know that North Yorkshire, Dorset and Devon are "charity hotspots"? Or that Londoners are the least likely to donate to charity? (Unless their postcode starts with EC)
No doubt someone can make use of this intelligence but, either way, at least it's enabled me write this story. Off to the pub...
Posted by Tom Green ( 2:05 PM ) Link to this post Comments[0]