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Tuesday Apr 25, 2006
McDonalds fights back
McDonalds have come in for a huge amount of criticism recently (or rather for the past decade or so) about everything from the McJobs label popularised by Douglas Coupland in Generation X, to a lack of transparency over food quality and ingredients.
Today in The Guardian Steve Easterbrook, President and Chief Operating Officer of McDonald's, responds to more accusations from Eric Schlosser, author of Fast Food Nation and Chew On This.
As Steve says
"We don't claim to be perfect, and we're committed to continual improvement by listening to our customers and others, but we don't accept the convenient shorthand of those who equate us with society's ills."
I might be setting myself up to be shot down in flames here, but I think Steve's got a point. As I referred to last week, what are companies meant to do when they're labelled as a result of previous mistakes and bad practices?
Sometimes I think it's all too easy to criticise the same old high profile companies without at least looking at what they're doing to change the way they do business. Whatever you think about McDonald's (and personally I'm not a huge fan), it's important to look at the facts before giving them both barrels.
I can't help thinking there are quite a few companies out there that are very pleased the same level of scrutiny hasn't been applied to the way they work and how they treat their staff.
Posted by Sam Thomas ( 11:37 AM ) Link to this post Comments[1]