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Monday Jan 30, 2006
American Red Cross cop some flak
American Red Cross have run into a bit of controversy with their new TV ads in the States. In a nutshell the ad compares the ease of giving blood to the complexity of solving other issues (like child labour, saving the rainforest and curing cancer).
Normally voluntary sector promotional campaigns avoid having a pop at the "competition" but could this looks like a bit of an exception.
Whilst the cause is definitely a good one, I can't imagine that highlighting how difficult it is to resolve some of the massive global issues out there will win them many friends..
Check out the microsite here (you can view the ads there as well).
Posted by Sam Thomas ( 10:37 AM ) Link to this post Comments[0]