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Wednesday Jul 01, 2009
Reflections on the #moonwalk
Last Friday, after work, a group of us from YouthNet walked down to Liverpool Street station for a twitter-organised moonwalk in memory of Michael Jackson. Given the instantaneous nature of the Internet, I'm almost too late to blog about the event itself. All over the web, you can read about how a tweeted idea became an exercise in mass participation, involving the police and Network Rail, announcements over the loud speakers at the station, and thousands of people bobbing up and down to Jackson classics. There are plenty of photos on Flickr, videos on YouTube, and a twitter stream using the #moonwalk hashtag where you can see how it all came together.
However, what's more interesting, from my point of view, is the questions it raises for charity marketers, campaigners, press people and others who spread the word about a cause. It's too easy for social media campaigns to fail – despite the best planning and the most inspiring causes – because they just don't catch on. For all that we may believe that re-tweeting a message about one of our causes doesn't take much effort, I'm beginning to wonder if it actually does. People have to be logged into Twitter to see the message in the first place, they have to pick it out of all the other tweets they're receiving, they have to understand it, engage with it, and choose to pass it on. And that's only one social networking tool.
It's also easy to be impressed that the event went from concept to implementation in one day. And while the moonwalk wasn't actually held in Liverpool Street Station in the end, and while there wasn't actually room for much moonwalking in such a large crowd, the fact that it happened at all is testament to the power of social media to turn buzz into action. As charities, do we have the ability to be this spontaneous? If the mood of the public was to turn in the direction of our cause on a particular day, would we be able and ready to react? And, would it be appropriate for us to do so?
Finally, when you're pressed up against people, it's easy to overhear their conversations. A woman behind me was asked why she was there. "I'm actually more a fan of Twitter than Michael Jackson", she said. And while, like many children of the 80s, I did bop around my room to Billie Jean, the same applied to me. What we had then was a crowd of people who used Twitter or who know people who used Twitter or read reports of people who used Twitter. While there were some real fans, I'd guess that a significant amount of people had come along to see what was happening and be part of it. If we were going to organise a charity event via social media, would that matter? Raising awareness is a goal in itself sometimes, but if some people are 'there for the sake of being there', is that enough?
Would be great to hear your thoughts.
Monday May 11, 2009
Who will organise the data?
Earlier this afternoon, I attempted to clean out my inbox. I didn't get very far. Old newsletters could be deleted easily; so could old invitations to events, sales emails, and spam. However, I found myself distracted by an emailed link to this half-forgotten YouTube video, entitled The Machine is Us/ing Us.
The video is from 2007, and of course, the internet has moved on over the past two years. However, I was struck by the continued relevance of a question which appears three minutes and one second into the animation: 'Who will organise all this data?' And the answers, 'We will... You will.'
Last week, I was invited to get involved in a Twitter chat about using social media for social change (using the '#4Change' hash tag). While I've been using Twitter since mid-2008, this was the first time I've participated in an organised, on-Twitter event – and another opportunity to reflect on this 'who will organise all this data?' question.
Earlier in the year, I went to Twestival, and in a crowded, dark and noisy warehouse in London, I commented to a fellow attendee that it was so much easier to find people on the internet. Back then, in the distant days of February, I was talking about finding them via Google or perhaps through using the Technorati blog index. I meant by searching for people or organisations based on the words they'd used on their websites or other online content. I still do that.
But, increasingly, Twitter itself is becoming one of my major communication tools. It's often where I hear breaking news – both on the world stage and in the lives of my contacts. It's where I can ask questions, get advice. However, with millions of people now twittering, and even with only 200 of those people on my personal follow list, it's often a case of too many people speaking at once. To make sense of it all, I've found that I need start categorising my contacts, using tools like TweetDeck. There's my 'all friends' list; then there's those I talk to on a day-to-day basis. There's another column for direct messages, one where I can monitor updates relevant to work, and so on. Often it's just as important to say, 'What can I ignore, what's not important for me to know right now?'
The #4Change hash tag is another way of organising/filtering information – a way of bringing together information on a particular topic: in this case, information how people worldwide are using social media for social change. However, it's not just the # that makes things happen. It's also us. It's Tom Dawkins from Ashoka, who had the idea, defined the hash tag, recruited regional organisers. It was setting a time when people worldwide could join in (even if this was between 10pm and midnight here in the UK!) It was sending @ messages to particular contacts, in the hope that it would make the tweet about the chat stand out amongst all the other tweets they received – and the excitement of, later in the day, seeing some of those people join in the discussion.
Twitter is another social media tool. It might be the next Facebook, it might never really catch on. That's not important. What seems increasingly important though is how we individually make sense of the data we receive, how we filter this information, what we chose to trust and why. As representatives of charities and other not-for-profit organisations, we also may need to consider how we can reach out through this barrage of information to raise awareness and support for our cause. It's something that I'm sure will continue to be discussed in future #4Change chats.
For now though, it's back to my email sorting. Who will organise all this data? Much as I sometimes wish I could give others the responsibility of adding 'okay to delete' tags to my inbox, that's just not practical. So, who will organise all this data?
In this case, I will.
Eventually.
Posted by Natasha Judd ( 10:40 PM ) Link to this post Comments[1]
Thursday Apr 30, 2009
YouthNet opts out of Phorm
After much internal discussion and following the media debate, YouthNet has decided to add our name to the growing list of organisations who have chosen to opt out of Phorm. You can read more about our reasoning on the press statement we released this morning.
For reference, here is the email we sent to Phorm.
From: Natasha Judd
Sent: 29 April 2009 09:29
To: 'website-exclusion-AT-webwise-DOT-com'
Subject: Phorm opt-out for YouthNet domains
To whom it may concern,
As a charity, which provides confidential online guidance, YouthNet requests that all our websites, including TheSite.org, do-it.org.uk, YouthNet.org and all related domains, be excluded from scanning by the Phorm / BT Webwise system.
Here is a list of our domains which should be excluded (please exclude any and all subdomains as well):
thesite.org
thesite.org.uk
thesite.mobi
askTheSite.org
askTheSite.org.uk
askTheSite.net
askTheSite.co.uk
selfharm.org.uk
yourtentormine.org
mytentoryours.org
chooseaction.net
do-it.org.uk
do-it.org
doit-london.co.uk
youthnet.org
youthnetuk.com
youthnet-uk.info
youthnet-uk.org
youthnet-uk.net
Please do not hesitate to get in touch if you have any questions about this request.
Natasha Judd
Marketing Manager
We received the following (auto) response:
From: website-exclusion [mailto:website-exclusion-AT-phorm-DOT-com]
Sent: 29 April 2009 09:29
To: Natasha Judd
Subject: Publisher Exclusion Request Autoreply
Thank you for your submission to the Phorm website exclusion list. If there are no obvious grounds to doubt the legitimacy of the request the URL will be blocked as soon as possible, usually within 48 hours.
Requests must be made by the legitimate owner of the domain. If we have questions regarding your domain Phorm may take a number of steps, including attempting to contact the domain administrator by email for confirmation of this request. If the request remains questionable and is not confirmed within 10 days, the URL will be removed from the exclusion list and an email will be sent informing you of this decision.
Where applicable, please ensure that the Administrative Contact details for this domain are up to date. If you need to update them, please resubmit your request when the amended details are visible in the WhoIs database - (use a public whois service such as http://who.godaddy.com/whoischeck.aspx if you are unsure it has been updated)
Heard a rumour about Phorm? Check out the truth at www.StopPhoulPlay.com
Saturday Apr 18, 2009
Young people as trustees
I posted this on my personal blog, but as it's partly about YouthNet I should probably mention it here:
"On Wednesday we had a meeting at work to discuss recruiting new trustees for YouthNet, and in particular the desire to get "youth trustees" onto our board. We've been having similar discussions at the charity I'm a trustee of, the Citizenship Foundation, where I think I am if not the youngest, I'm certainly not that much older than the youngest."
Thursday Apr 16, 2009
Eating disorders and technology
A little while ago I attended the International Conference on Eating Disorders to find out about advances in internet technology and how they impact on treatment. We're no stranger to eating disorders through the content we have on TheSite.org, and discussions about them on the forums are reasonably regular, so it's interesting to find out what's out there to complement traditional face-to-face treatment and what impact it can have.
It was a long and information heavy workshop, but some key themes were drawn from the lecture. The speaker was Steve Wonderlich, Ph.D. Here are five key things that I learned:
1. Technology is primarily used to help people who experience Bulimia and compulsive eating. This is because there are clear ways that it's possible to monitor someone's progress and behaviours if they are binge eating. On the other hand, if someone is experiencing anorexia then it's much harder to use technology to help.
2. It seems that most of the technology is developed either in the US or Europe (mostly outside the UK). Although I'd happily have someone correct me on that!
The technologies discussed tended to take a stepped care approach. I have understood this to mean that treatment comes in steps with varying levels of intervention often starting with self-directed intervention and then more intensive intervention from experts as the treatment goes forward. Here is a breakdown of the programmes discussed:
- Interapy This includes no face-to-fact contact at all and is CBT based therapy online. The service is aimed at 16+ year-olds and excludes people who are experiencing problems in other areas of their life e.g they're feeling suicidal or abusing drugs. This is interesting for us working on TheSite.org where we're interested in the interconnected nature of problems and take a holistic approach to advice giving. Nevertheless, this programme was seen to be most impressive by the speaker.
- ES[S]PIRIT A German internet-based program for the prevention and early intervention of eating disorders. Its focus is on sub-clinical eating disorders. The most interesting part of this technology was the development of extremely impressive AKQUASI technology which is computer supported treatment of patient treatment response. They have used this technology to send text messages to patients based on their functional and dysfunctional eating behaviours.
- Student bodies which is "an online psycho-educational intervention designed to help women at risk for developing eating disorders develop healthier dietary practices and improve their body satisfaction." I think it would be interesting to trial this beyond the student arena.
- Hans Kordy's Internet bridge project. This includes weekly chat sessions and online self-help groups. We got to see some of the transcripts which were really interesting. We run online chat sessions for peer support on TheSite.org but the self-help angle may be worth exploring. Internet bridge was the project I could generally most identify with as it referred to techniques some of our askTheSite advisors recommend such as writing without disruption about emotionally difficult topics – otherwise known as journaling which patients send to therapists and receive feedback by email.
3. Digital exclusion is still a big issue for those attempting to provide online advice and treatments. Steve Wonderlich has experience of using technology such as PDAs for treatment of eating disorders where patients are contacted up to ten times a day – I imagine this kind of treatment could also transfer to mobile phones.
4. The way internet tools are used is just as important as deciding which tools to use. The ES[S]PRIT project for instance has the amazing AKQUASI technology I mentioned, but I don't think the automated approach is ever going to make a big impact. Perhaps there are better ways the technology could be used? It was interesting to see that trials of this programme got a better response in Germany than the UK.
5. The use of technology to help treat eating disorders tends to have a small, but significant impact. For instance, 14 out of the 80 students who were surveyed about their participation in the ES[S]PIRIT project said that it helped them a lot and 21 said that it helped them a bit.
At YouthNet we describe TheSite.org as a first-stop-shop for information and advice. This means that the website is mainly a first point of call where young people can find out where or how to get further help. Having said that, young people can get ongoing support through peer support on the discussion boards. What's striking about some of the programmes discussed in these talks though, particularly Interapy, is that this is taking technology to the next level where some patients can get everything they need online. Obviously this is quite a controversial concept and perhaps that's never going to be 100% possible or advisable, nor for the majority. Nevertheless, it's interesting to see that some of the formats we already use for support on TheSite.org such as askTheSite and chat sessions, in theory could grow in scope and provide a higher level of support.
Posted by Helen Williams ( 10:46 AM ) Link to this post Comments[0]
Monday Apr 06, 2009
Social Return on Investment
Last week we held the latest in our series of breakfast seminars. This time the topic was "SROI (Social Return on Investment to you and I) – a new impact model", and the audience was treated to presentations from Claire (our Operations Director), Sarah (our Research Manager), as well as Andrew Wilson (Managing Director of Corporate Citizenship) and our very own Martyn Lewis.
You can see the slides below, but do let us know if you want more information or would be interested in meeting up to get some more context.
The three things I learnt from the presentation were:
- The SROI model involves making some assumptions about what you do. The key is to be transparent about what assumptions you've made and the calculations you've used;
- It's really hard to put a clear, binary outcome on some types of work. SROI came out of evaluating employment programmes that either resulted in employment or didn't – it's much harder (although not impossible) to quantify programmes that improve self-esteem, for example;
- The reaction from funders attending the seminar was very positive – both in terms of the fact that we were up for doing the research, and the clear benefit to society per investment made that we can now demonstrate.
Here are the slides:
Wednesday Apr 01, 2009
An armory of weapons against the young
First we had blue lighting in toilets. The idea was that in the great venn diagram of social misbehaviour, heroin users and young people overlap perfectly. Blue lights would conveniently drive both away. For users it becomes difficult to spot a vein, and the sinister effect in loos would also help to deter youths who aren't shooting up from simply 'hanging around'. There aren't enough letters in the alphabet to enumerate the stupidity of this policy.
b) Effectively blindfolding a needle user is dangerous.
c) Nobody else will go to the toilet either – they'll either be scared by the potential presence of drug addicts or repelled by the horrible blue lights.
d) What the hell happened to customer service?
e) The whole thing makes a very noticeable and high-profile statement about the 'dark times' in which we live. Such statements fuel conservative paranoia and further alienate the generations. 'Tough measures' against crime quickly become 'tough measures' against vulnerable people...
Which brings me to the Mosquito: for £500, shopkeepers can purchase a sonic torture machine that emits extremely high noises at a frequency that only young people can hear (because your hearing range deteriorates as you get older). Is a teenager's money worth less than a forty-something's to these small businesses? In fact, young people have less to spend (partly because they are also discriminated against with the unequal minimum wage, whose tenth anniversary is today), which means that this social and economic discrimination seems to be going unchecked.
But the latest pink lighting scandal can't fail to attract attention. One residents' association hopes to start a trend by paying for pink lights to be installed on streets and underpasses, because it highlights acne and may deter young people from gathering in groups. It is eye-wateringly abusive. Can you imagine if we tried to humiliate older people into submission by installing special lighting that showed up their wrinkles?
I was 22 last week – a pretty youthful looking 22, if I say so myself. My anger about ageism (in both directions) only increases. I continued to be stunned by this vicious emotion, lethally combined with sneaky use of modern technology and the misapplication of the law, against young people. I guess it's not possible to legislate against privately-bought coloured lights, but with a bit of imagination and empathy, it shouldn't be necessary. Posted by Sophie Manning ( 4:34 PM ) Link to this post Comments[2]
Tuesday Mar 31, 2009
life behind the statistics
I’ve recently discovered that life for young people in Britain isn’t nearly as glamorous as Skins might have us believe. As the journalist for YouthNet’s new Lifetracks website (so new we don’t have a URL yet), my first job along with Multimedia Editor Chris C has been getting out and meeting some of the people behind the stats. It’s been an eye opener, but not in the way you might expect.
It’s made me realise how stark the difference is between the media’s view of young people and the reality. We obsessively glamourise both youth and violence in this country - a winning combination for advertisers, newspapers and TV script-writers - but to be honest, the young people I’ve met have not seemed particularly dangerous - or particularly glam. People forget being young often means being poor – earning the minimum wage or less; eating crap food (pizza anyone?); never having any credit on your phone and being bored stiff because you can’t afford to go out in the evening. Youth clubs with peeling paintwork and blaring TV screens are the only place to meet if you don’t want to spend money.
And, of course, the ‘current economic situation’ means moving on up is a tough prospect. At the Regional Skills Event in Bolton, a woman working for Connexions told me she’d only got 12 jobs to offer - unless you want to go in to the army, which is on a major recruitment drive at the moment. About half of the event was taken up by army gimmicks – you could make your own dog tags, try on a bomb disposal suit or wave an machine gun around. There were even chances to get up close and personal with a three metre-long bomb.
The story was similar at a drop in centre on the south coast (but with less military hardware), where it seemed being laid off was the order of the day. One lad had even been told he was no longer required at Morrisons, despite supermarkets proudly trumpeting that they’ve got jobs to offer when everyone else is having a hiring freeze.
We met several people who saw dealing drugs as a kind of rite of passage to get themselves out of debt. One girl told us she had become addicted to cocaine at the age of 12, running up huge drug debts while her teachers thought she was hyper from eating too many jelly babies. In order to clear the debt from her habit, she was forced to deal for another few years, even after she got clean.
Of course, being a journo, I can’t help focusing on the most extreme examples to keep you reading. But they’re circumstances worth bearing in mind next time you read a statistic about our knife-wielding, happy –slapping youth and wonder what’s happened to make them like that.
On top of these social issues, the world young people now have to navigate is hugely complex and rapidly changing. They’re now asked to seriously consider what job they want to do and take qualifications to suit - at the age of 14. As well as A Levels and GCSEs, both of which are changing, there is now the option to take an apprenticeship, diploma or raft of other vocational qualifications for jobs that 30 years ago did not require so much as an O Level. By 2015, young people will have to stay in full time education until they are 18. But at the same time, the economic crisis means it’s the toughest time to graduate – ever.
The more I find out about the expectations placed on the shoulders of young people in the UK, the more it becomes apparent that life for them is a wildly confusing and challenging experience. Obviously, a website alone isn’t going to resolve the deep rooted social issues which have caused young people to be demonised, but at least we can provide a few navigational tools.
Posted by Emma Rubach ( 11:01 AM ) Link to this post Comments[1]
Friday Mar 13, 2009
If xLy iff yLx is true, then x cannot stop loving y unless y also stops loving x ... Thoughts on Relationships Advising and Philosophy
Earlier on this week I rediscovered a website called askphilosophers.org. It's a question and answer service where people post questions which are answered publically by philosophers. All the sections are pretty interesting (check out the environmental philosophy section) but particularly relevant to us on askTheSite was the section on love and emotions.
There was a really interesting mix of some of the sorts of questions we would get in the Relationships section of askTheSite ('Can a guy REALLY love you if he comments on other girls saying that they're cute?'), to questions that took a step back and saw the issue in terms of a more general dilemma ('If, within a marriage, one partner denies the other sex, can they morally still demand that the other refrain?').
In my previous job I was once asked a question about the meaning of life. It wasn't phrased quite like that, but in essence that was what the question was. It went something along the lines of 'I'm not suicidal, but I keep thinking that, when I die, my family and friends will be sad for a while, but then they will get on with their lives, and they will die and it will be as if I had never existed at all. I just don't see the point'. The user was concerned about this question to the extent that she felt the need to write into a helpline to help her find meaning in her life. But where else could she talk about these issues? Possibly askphilosophers.org? Patrick and I were thinking about whether we should have a section in askTheSite for more general religious and philosophical questions – young people come up against these all the time but don't really have a young person orientated forum in which to ask them.
Philosophical thinking, whether we are aware of it or not, certainly informs the way that we think about relationships and what we are trying to do when relationships advising is helping people to take a step back and providing a richer and clearer framework within which to think about the issues they are struggling with.
What askphilosophers.org does is merely make more explicit the sorts of fundamental dilemmas and differences in opinion that underlie relationship problems. People will often get in touch questioning whether or not they have a right to feel angry or upset over a certain situation, or asking what they should do in a certain situation. Questions about trust, contracts, promises, the nature of love and the motivations of human behaviour are all commonly seen in the askTheSite relationships inbox.
For example, if you are thinking of breaking up with your partner because you have fallen in love with someone else, there are a number of different ethical systems within which you could frame your actions.
You could think about what course of action would cause the greatest happiness to the greatest number of people. Is the happiness of you and your new love going to outweigh the misery of your previous partner. A utilitarian ethical system would say that, if so, then breaking up with your old partner is the right thing to do. However this also means that if your old partner's unhappiness was greater than the sum of happiness created by your new relationship, it would be morally wrong to end things with your old partner. Many people would find this a dubious argument. However, if you took into account your longer term unhappiness from being in a relationship you no longer enjoyed vs her misery if you broke up, there might be again an argument for the first course of action. Where do you stop?
What if you were married to your first partner? A basic formulation of Kant's universal law would suggest that it is morally wrong to break a promise or a contract (such as marriage) regardless of the unhappiness that holding to it would cause you. If you thought about it in this sense, rather than on the happiness of those involved, then it would be wrong to leave your first partner. Interestingly this seems to support an older fashioned take on marriage than the one today's society seems to accept.
Another way of looking at the situation would be through the concept of virtue ethics. Virtue ethics looks at the character of the individual performing the action rather than the consequences of the action. What makes one a moral person is the virtues you embody. However, given that different people, societies and cultures have different ideas about what constitutes a virtuous life, it is pretty much impossible to create an idea of the virtuous human. Looking at the sort of person you are and that your actions make you, rather than focussing on the idea of duty or consequences is, however, an interesting and relevant way of making decisions in relationships.
Finally, you could bring in the idea of rights. The concept of a human right has long been considered a potentially flawed idea (Bentham called the idea of inalienable natural human rights 'nonsense on stilts'), but what if you felt that the right to self esteem (for example) was a basic human right? If by breaking up with your partner, you destroy her self esteem, is there a sense in which you are denying her of a basic human right and thus performing a morally wrong action?
When making these kinds of decisions, I imagine that most people draw on ideas of morality pulled from a number of different systems of what is the right thing to do. What struck me about a similar question to this that was asked on askphilosophersorg was the deeply rational way in which it was couched ("a couple of months ago, I had an experience which spawned an ethical dilemma which I find fascinating"). In rationally analysing his relationship, the user came across as quite cold and heartless. We don't naturally associate rational analysis with matters of the heart. Some questions just seem as though they should not be asked within this logical framework – take this one for example - "there are billons of people on this earth, and yet so many people proclaim that they have found their one-and-only soul mate. Is it reasonable of them to say that if they haven't met everyone on the earth? Is there really such a thing as a "soul mate"? If not, then is it safe to assume that people simply settle for what is within their reach and then redefine what love means to them?".
It feels as though the questioner here has somehow misunderstood what we are trying to say when we speak of the idea of soul mates. It isn't something as tangible and obvious as he makes it out to be. We start to make some kind of distinction between our emotions and our rationality. A formula for answering a relationships question such as the one in the title of this article seems incomplete.
These thoughts are interesting in relation to the work on the head and the heart that we do in training peer advisors. We make a distinction between appealing to the user at the level of the head and at the level of the heart and highlight that a good answer will appeal to both. Moving away from philosophy and into psychology, we talk about how rationally answering with technical information and solutions ignores the feeling brain that often needs to be engaged if we want the user to pay attention to the answer we write. Rationally exploring the morality of actions in relationships and the meaning of trust, contracts and rights is a useful way of helping ourselves and users to understand what we are talking about – but we shouldn't lose sight of the messy and irrational emotional element of every human relationship.
Before I finish, I'll link you to a blog called The Splintered Mind where the writer suggests that love is not a feeling but a way of structuring ones values, goals and reactions. He makes a distinction between passion (a word he notes derives from the same root as passive) which he calls a feeling one does not control and love which he sees as a way of managing and structuring a life with someone else. It provides an interesting new take on the definition of love. One of the questions I always suggest my friends think about when they come to me with questions on relationships is to think about what they mean when they say they are in love with someone. It's too easy to use the word love without thinking about it.
Harry G Frankfurt (in his lectures 'Taking Ourselves Seriously and Getting It Right') says that 'both reason and love are chronically problematic and the relationship between them is obscure' and another user on askphilosophers.org asks, "I've heard it said that philosophers as a demographic are overwhelmingly single (in the unmarried sense). I don't know if this is true, but if it is, could it be because love and reason conflict?".Maybe it's about time I stopped philosophising about this altogether and get on with something useful...!!
Posted by Clare Foster ( 3:32 PM ) Link to this post Comments[0]
Wednesday Mar 04, 2009
Newspapers told to tell the truth
We've all seen countless stories in the newspapers about "outrageous" young people who "trash" a family home in the name of a birthday party (usually after organising it via a social network).
And whilst there is no doubting that it can sometimes happen (these pictures prove testament to that*), it's far more the case that a good story makes better copy than the truth.
So it's good to see that a parent has stood up to eight newspapers and Sky News and received a substantial payout for libelling her by suggesting her daughter's party got out-of-hand.
Amanda Hudson took the action even though there was no suggestion that she was to blame. Her legal counsel, David Price, said "The true position is that the house was not trashed, wrecked or destroyed. Only very minor damage was caused to one door and no property was stolen."
Let's hope Amanda's daughter Jodie has signed our respect pledge.
* It's worth pointing out that if 2000 people did turn up as the result of a single Radio 1 shout-out, it will go down as by far the most effective radio commercial/call-to-action ever broadcast.
Update: Craig Silverman's excellent corrections blog has some of the apologies.
Image courtesy of CUTClean Photography. Used under licence.
Posted by Olly Benson ( 3:41 PM ) Link to this post Comments[0]
Thursday Feb 19, 2009
Getting my hands dirty...
Since moving to London I have been working with volunteers; young people who want to work with YouthNet as Peer Advisors in the relationships section of askTheSite. However I've only met about 12 of them face to face. The same goes with the partners we work with; I have emailed and spoken on the phone to many of our charity partners and freelance advisors but only met a few of them in person. Given that some of them are based in Australia and New York as well as Brighton, Manchester, Norfolk and Sheffield, it's not that surprising. And the online nature of the job means that we can all work together providing answers on askTheSite despite being from different towns and countries.
It's great to be able to provide online opportunities like this, but I was reminded of the benefits and joys of volunteering when I took a day's leave from YouthNet to volunteer for ecoActive - a charity which provides environmental and sustainability education for both primary and secondary school children as well as teacher training and community education in Hackney, Enfield and Haringey. The ecoActive project seems like a great one (even if their website could use some work) - and, with only two full time members of staff, it relies on volunteers and session workers to run its activities and projects. I spent the day getting messy in sludge when making recycled paper, piling up manure and sand and adding worms to make a wormery and teaching others how to reuse tetrapacks to make wallets, magazines to make beads and newspapers to make gift bags.
As someone who spends their days working at a keyboard, it was wonderful to be able to get my hands dirty and work with young people in the same room as me. Working online has the advantages of being able to connect and liaise with a huge variety of people, but denies you the pleasure of holding something in your hand. I got a great sense of satisfaction from actually creating something tangible, helping others do the same and see the immediate impact of the work I was doing on peoples' faces.
On the other hand, for those who spend their days attending lectures, working in banks, teaching or looking after babies (as some of our volunteers do) volunteering for YouthNet must provide this variety in the opposite way - a chance to get away from their lives, put down whatever they are holding in their hands and engage in something completely different, and often quite challenging, online. And we couldn't answer all our relationships questions without them.
Sometimes, swapping your time and skills for experience and a CV boost can be the main benefit of taking up a volunteer position - but swapping your time and skills for simply some variety, interest and enjoyment is not to be underestimated!
Friday Feb 13, 2009
Volunteering Hinterland
There's a volunteering hinterland coming into view. Much discussion and buzz has been created about the social impacts that the latest developments and changes on the 'interweb' are having as they seem to almost take place in front of your eyes (see Beth Kanter for a great example). Yesterday's Twestival, a Twitter-inspired fundraiser that knows no national frontiers, has been just the latest in this growing trend.
Volunteering and other social action just got easier to paraphrase Clay Shirky, author of the brilliant "Here Comes Everybody: The Power of Organizing Without Organizations". It might have got easier to form groups and take action, but it's also true that with the web playing a greater role, the totality of smaller scale social action is more and more visible like never before.
Before the web, small scale local social action was only really visible on a local level. Now, this local action is visible globally, thanks to the web and the advance of social media. Twestival demonstrated the power of volunteering and inspired social action- in particular local and more informal volunteering.
The question is: whether more specialised web platforms develop with an eye to social action and volunteering, or whether it will continue to be the most widely adopted social media that sets the pace in tomorrow's social action and volunteering.
Friday Feb 06, 2009
Blogging about blogging
When YouthNet took a leap of faith all those years ago and headed out on the bloggers' journey, we had no idea where it would take us. We knew where we didn't want to go and our Public Relations Manager certainly knew where they didn't want it to go. We knew we didn't want it to be top down or just about marketing a brand.
Over the years different members of staff have taken the opportunity to shout about their own personal bugbears and argue a point of view. Others have used it to debate the topical and we really appreciate the contribution of all those who've commented and joined in the discussion.
Now it's time for a rethink. Today together with YouthNetters with talk and the blog, so in a way it's only appropriate to blog about the talk. Watch out this space for new bloggers and more discussion! As they say on Twitter - thanks for the follow.
Tuesday Feb 03, 2009
Snow day 2009
Yesterday, it snowed. In fact, the news tells us this morning, that on Monday 2 February 2009, London experienced the heaviest snowfall in 18 years.
Now, 18 years ago, I was at primary school and living in a country where it never snowed (at least at my place). However, I can still say with a fair amount of confidence that the working world has changed quite a bit since 1991.
I woke up yesterday morning and turned on my laptop. This is a fairly regular morning ritual – only yesterday, the weather report on my desktop said it was snowing. I looked outside the window and so it was. Then the text messages started arriving, saying that, if we couldn't get in, we could work at home – and a webmail message from the chief executive saying the same.
Working from home is nothing too unusual in 2009. Due to the wonders of broadband internet, I've got access to webmail and the documents I need from any computer with an up-to-date browser. To see what my colleagues are up to, all I need to do is turn on Yammer, or follow their twitter feeds, or send a text message or email.
So, working from home in 2009 is relatively easy. However, working from home on a snow day in 2009 raises a few more issues. And to make things even more difficult, YouthNet has a stand at Skills North West this week – which involved four staff members needing to overcome the public transport chaos to get up north to Bolton.
That's when I noticed that snow has an impact on technology as well. The South West Trains website wouldn't work. The front page of the Virgin Trains website said 'There is currently a good service on all Virgin Trains routes', which seemed pretty unlikely. My mobile stopped ringing: all calls went straight to voice mail. And when I tried to call our travellers, I got a network busy message. So technology's not the answer to everything. Sometimes we still have to wait on hold for half an hour on the Virgin Rail helpline to see if we can change the times of train tickets (I couldn't). And sometimes, we just need have to travel through the snow to the station, talk to someone face-to-face and ask again (this worked).
In contrast, social networking websites come into their own on a snow day. In between writing reports and answering phone calls, it was lovely to see the snowy pictures which had been uploaded by my friends on facebook, by users on flickr and to read the #uksnow reports coming on twitter.
Walking through the common in the evening, throwing snowballs, making snow angels and taking my own pictures, my thoughts turned to how things have changed over the last 18 years.
How the new communications technologies can connect us and make us aware of the bigger picture. And how this has far wider implications than snow.
Posted by Natasha Judd ( 1:22 PM ) Link to this post Comments[0]
Friday Jan 30, 2009
Employer Supported Volunteering - who's it for?
I went to a conference on ESV (Employer Supported Volunteering for those not in the know…) earlier this week that I found pretty thought-provoking. In particular, a panel debate between two broker organisations and two companies got my brain ticking over. The debate was all about why ESV isn’t the norm for businesses if it’s such a great way of developing skills.
What got me thinking was the overall tone of the messages I got. To grossly simplify things, I felt like the message I got from the private sector was:
“Operate more like us, and talk our language. Sell us creative ways to engage lots of our staff – but make sure it’s genuine and don’t make any of it up. And measure the impact of our activity for us. But don’t ask us for any money.”
I’m fully prepared to admit I’m a bit defensive about this, but sometimes it feels like there aren’t many genuine conversations between businesses and charities when it comes to ESV.
There seems to be an understandable frustration from businesses that increasingly charities and brokers charge for their services (eg. “What? I thought volunteering was free?”), with the sneaking suspicion that charities are trying to make “profit” from ESV.
I can also see a lot of businesses rolling their eyes when they don’t get the level of professionalism that they perceive they should do from their charity partners.
I can understand these frustrations, but it does seem a little one sided. For me, one of the wonderful things about the voluntary sector is its diversity and passion for a wide range of causes. We don’t all speak the same language, and whilst some charities don’t operate like businesses, they are extremely good at operating on a shoestring budget whilst still meeting their mission.
This doesn’t make us incompatible with the private sector, it just sometimes makes us different. And when you bring together organisations that are different, it gives you a tremendous opportunity to learn from each other.
P.S. Whilst I'm ranting about conferences, ages ago I posted about the demographic breadown at most fundraising conferences. Although this is completely un-scientific, I have noticed that a couple of conferences I've attended recently haev been less female dominated - anyone else noticed this?
Posted by Sam Thomas ( 10:18 AM ) Link to this post Comments[0]
Monday Jan 26, 2009
What, face to face??! Relationships in a digital age...
This article was originally written for our Online Peer Advisor update but Patrick suggested that I post it on the blog as well.
The above quote was the response that a young person who I was speaking to in my previous job made when I suggested that he resolve a relationship worry he had by speaking to his girlfriend. He was younger than our remit - a lot of our users don't conduct their relationships entirely online. However, it is interesting to think about how the growth of computer based communication such as instant messaging, social networking sites and text messaging has changed the way we start and conduct relationships, and how it has affected the sort of questions we get asked.
I noticed that over the last few weeks there were a lot of questions that touched or focussed on this subject in one way or another. Concerns can include worries that, after a period of intense messaging, a potential boyfriend stops replying, ex partners using facebook status updates to provoke jealousy or trying to work out how, after a long period of getting to know a guy online, one should take a relationship to the next level.
All these issues are ones that wouldn't have come up ten years ago, when the question would tend to be 'Why hasn't he called?', rather than 'Why is she taking longer than usual to reply to my text message', or 'Why is he leaving messages on his ex girlfriend's facebook wall?'.
It is a particularly interesting issue for us to think about as Online Peer Advisors. We ourselves are using similar technologies to enable us to advise, and getting to grips with the different issues that that causes. Our users are more likely to approach us because they can ask anonymous questions that they may be too embarrassed to speak about face to face, but this very anonymity that the internet provides means it can be harder for advisors to know enough about the user to get the emotional tone and content of the support we give quite right.
In many ways, the kind of issues we meet when advising online, reflect the issues that users may face in conducting relationships online. The users can preserve a sense of anonymity on a social networking site or messaging service and can carefully manage the impression of themselves that they give to others. This can enable people to be more forward, flirty, or open than they find themselves able to be in a face to face situation. This has been called the Online Disinhibition Effect and you can read about it in this interesting psychological analysis.
The same goes for text messages. They feel less 'committed' and more lighthearted than a phone call, but any change in 'texting behaviour' – he's texting less, she's taking longer to reply, should I text him again or wait for his reply? – can lead to all manner of analysis, doubt and distress, which just didn't happen when you didn't ever expect to be in contact with someone every hour of every day.
Now someone has their mobile on them all the time, a lack of immediate response can easily be interpreted as a conscious decision on someone else's part not to reply. On top of this, different people have different attitudes to technology; meeting someone who is rarely online, or who doesn't leap to reply to every text message can cause users to decide that someone isn't interested when in fact they may be very interested but just don't show their interest through digital communication in the same way.
Digital messaging is another phenomenon that has changed the way relationships work. The ability to copy and paste from message box to message box means that what someone is saying in what they thought was a private space, could actually be shared with other users, sometimes while the initial conversation is still continuing. And once you've typed it, your words are out there to be passed around, analysed by future partners and future partners' friends and often taken completely out of context.
It's no wonder we get a lot of questions surrounding these issues. There is an interesting study on 'Digital Relationships in the MySpace Generation' on this link below if you would like to read more.
You can also download a study on 'Young People, Wellbeing and Communication Technologies' on this link.
The writer of this article has a lot of time for online relationships, while some users don't like social networking sites at all.
Sometimes, just helping a user to recognise that communicating digitally is quite different from communicating face to face, and the problems it can cause, is enough to help them look at their issues from a fresh perspective. In other cases, encouraging them to talk to a partner face to face and giving them information about the best way to do this – we have all seen TheSite.org article on Communicating as a Couple. There's also a good section in BBC Relationships.
For some questions, the fact that they can communicate online will help the user to solve their worry. Sometimes the issues are complicated or difficult for the user to speak about face to face. In these cases, suggesting they write things down in an email for their partner, friend or family can sometimes help them to put across what they want to say clearly, ready for a follow up discussion later on.
An interesting looking book I found on Amazon called Cyberspace Romance: The Psychology of Online Relationships.. wonder if the YouthNet budget would stretch to it....
Posted by Clare Foster ( 4:21 PM ) Link to this post Comments[1]
Sunday Jan 18, 2009
Volunteering: Where do you do it?
Greetings blog readers,
Just wanted to let you in on a little do-it.org.uk experiment we'll be running from later this week, and take this opportunity to ask for your help.
We know anecdotally and from the do-it.org.uk statistics that there's a whole lot of volunteering going on out there.
Perhaps your organisation works with some of these volunteers. Perhaps you're a volunteer yourself. Either way, we'd love you to get involved.
We're going to be asking people to take photos of themselves volunteering and (to keep with the do-it.org.uk theme) holding up signs which say 'I'm doing it in [location]' or 'I'm doing it at [organisation name]. Here's one of me from earlier this weekend, which relates to last summer's volunteer stewarding adventures.
To get things started, we're going to need some early submissions – and that's where we'd like you to come in. If you're volunteering or working with volunteers over the next couple of weeks, why not take an 'I'm doing it' picture? Make sure you get permission from any people in the background of your shot, and then either upload it to Flickr, tagged doitpic, or email it along with your first name or a pseudonym to marketing(at)youthnet.org and we'll add it to the collection.
Even if you're not a volunteer yourself, we'd be very grateful if you could pass the message on. Tell your friends, tell your family. Tweet it; facebook status it; blog about it. Help us create a picture in pictures of the diversity of volunteering opportunities available in the UK today.
We look forward to seeing (and sharing) the results.
Posted by Natasha Judd ( 8:32 PM ) Link to this post Comments[2]
Wednesday Dec 24, 2008
Christmas, lists and sexy geeks
It's impossible to escape one thing at this time of year.
No, I don't mean Santa, Jesus and increasingly desperate high street retailers trying to sell you the "magic of Christmas".
I'm talking about "Top 10s". Call me a geek, but ever since I was a kid I've enjoyed perusing the year end lists on pretty much anything and everything. So, in the spirit of "Top 10s", I've complied some of my favorite lists/reviews/interesting posts of 2008 from across the blogosphere - in no particular order. Add your own if you like!
First up we have the Guardian's Top 100 sites for the year ahead (only slightly disappointed that TheSite.org wasn't in there, but hey-ho..)
Along a slightly similar line we have Read/Write's Top 100 products of 2008.
Moving into the realms of charities, justgiving posted a very comprehensive review of 2008 - so comprehensive it needed a part I and part II.
From across the pond, the Non-Profit Tech Blog published a Philanthropy and Non-Proft Top 25 list - very interesting to see some "traditional" charities dropping out of that list this year and some less obvious ones appearing for the first time.
Moving closer to home, as Helen noted, TheSite.org had a creative end to 2008. Whilst we're on TheSite.org, in case you do over-indulge too much this Christmas it's worth finding out how much your dead body is worth.
There's also been plenty happening on the do-it.org.uk blogs - I've particularly enjoyed having some student stereotypes being busted on the Student's Blog.
As this post is all about lists and Top 10s, I couldn't not mention Robin Goad's Hitwise Intelligence blog - always packed full of interesting stats about online search.
No list round up of mine would be complete without a music section, so here's the (ever so slightly pretentious) Pitchfork 50 Best Albums of 2008 list. For all you sports fans out there, here is the Guardian sports blog Classic YouTube 2008 round up - worth checking out for the Shteeve McClaren interview alone.
Finally, just to prove what everyone knew in 2008 - here's Wired Magazine's Sexiest Geeks of 2008 list.
Enjoy!
Posted by Sam Thomas ( 10:27 AM ) Link to this post Comments[2]
Wednesday Dec 17, 2008
Media organisations engaging with young people...
I've spotted two things that media organisations have done that really interest me.
The first is Dazed & Confused, the monthly style magazine founded by Jefferson Hack and Rankin, handed over the entire editorial of their current issue (January 2009) to teenagers. And the result, albeit on first glance, is really interesting. In a world where media organisations are increasingly unwilling to engage with young people without completing a small forest of forms it is genuinely refreshing to see a mainstream magazine put resources into engaging directly with young people and giving them a platform that goes beyond tokenism.
That said, the articles do all seem to be written by and about young people with names you'd be hard pressed to hear used on a council estate. And, as with all style magazines, it's as much about look as the substance. But, beyond the arty photos and clever typography lie some real issues that concern young people today.
The second thing I've been impressed by is the BBC's murder map (that's not actually its name). There was a time when it appeared every weekend there was another stabbing or shooting of a young person, but whilst the map and accompanying statistics and full list doesn't make pleasant reading; it does put the issue into some context.
In 2008, 72 teenagers (aged 10-19) have been murdered (or manslaughter) in the UK. That figure is relatively stable, but the figure for killings in London (29 this year) are far higher than an average of 17 since 2000.
The average age of those killed was 17, and most of them were stabbed. Saturday was the day when the majority of the killings took place.
Presenting the information this way makes the point that for all the hysteria about wayward teenagers, every one of these young people is a victim. And it is a factual resource that proves that huge parts of the country (including places like Nottingham, Bradford, Wales or Northern Ireland) haven't seen the sort of violence that if you believed certain parts of the popular press were a guaranteed occurrence on every high street.
Posted by Olly Benson ( 2:16 PM ) Link to this post Comments[1]
Tuesday Dec 16, 2008
Hopes, Fears and Aspirations in the UK Today
Last month, YouthNet staff, supporters and a panel of young people gathered together on the 29th floor of Millbank Tower, in the aptly named venue, 'Altitude'.
The aim of the evening was to showcase our latest piece of research, 'Fear and Hoping in the UK'. This report provides a fascinating insight into the hopes, fears and aspirations of young people in the UK.
From housing and knife crime to terrorism to global warming, respondents let us into their views of the world today.
In order to discuss the results further, a panel of six 16 to 24-year olds, hosted by our Chair and Founder, Martyn Lewis CBE, joined us. As well as allowing the audience to really get to know them, their enthusiastic approach challenged the negative stereotype of young people that is so often portrayed in the media.
Guests from the public and private sectors enjoyed stunning views of London at night, in what was a very enjoyable and enlightening evening.
We'd love to hear what your hopes, fears and aspirations are, so do feel free to post your comments.
If you would like to view a summary of the report, please click here.
Alternatively, if you'd like to receive a hard copy of the report, please contact us
Monday Dec 01, 2008
View from across the Atlantic...
I've recently got back from a trip to the US. It was supposed to be a holiday, but a couple of things made it a bit more working, and a bit less holiday. Firstly, I've probably bored my colleagues senseless with my excitement at doing a spot of freelancing for the BBC on the night of the US election... being in a restaurant/studio overlooking Times Square when Obama got elected is something that'll never forget.
But along with the holiday bit, the other part of my trip to the States that counts as working was going to the YPulse Mashup in Boston. I've been a follower of Anatasia's youth media and marketing blog for a good couple of years now, even contributed a few times. So on the ridiculous notion that "you're in America. I'm in America" I dropped her an email to see if she was anywhere near me and we could catch up over a coffee. Better than that, she'd got a whole conference that slotted perfectly into my schedule.
So 36 hours after I'd witnessed one of the greatest election victories of recent years, I was in a sports hall at Boston University meeting a variety of people involved in youth media/marketing in the US. The whole conference has been successfully blogged and written up here, but here are a few things that I think YouthNet can learn from the conference:
Millennials/GenY (defined as those roughly of people born from 1980 until about 2000) have a totally different relationship with their parents to those born earlier (GenX). As a generalisation, GenY's are as likely to go clubbing and seek advice from their parents; whereas GenX's avoid their parents at all costs. The downside of this is helicopter parents.
GenY also have a totally different outlook on work: they know they being exploited so seek rewards in recognition of this fact. They totally blur the boundaries between work and home... they'll update their Facebook in the office but not think twice about checking their work email over the weekend. They also want regular praise (but then who wouldn't?)
We have a mobile version of TheSite.org – and we're planning for more of our interaction to be via wireless internet (but in the long term, it's unlikely to remain a separate entity to our web version). The US mobile phone model is different to Europe – and the popularity of SMS is about seven years behind us – but this doesn't sound that unfamiliar: girls text more, guys use mobile internet more.
In discussion about video, the panel said that "viewers value authenticity more than production quality", short videos work better than TV shows on the web (although the US doesn't have an equivilant BBC iPlayer) and that a lot of teens don't want to create video. Our multimedia editor, Chris Chapman, has been doing a lot of work on improving our video offering and the points the panel raised tie in nicely with what he (and the rest of us) have been up to.
Finally: two ideas to interest our fundraisers. Firstly, MyYearbook is apparently the fastest growing social network in the US. I don't know whether it will go mainstream this side of the pond, but it has quite an interesting funding model. In return for putting up with ads, users earn "lunchbox money" that they can turn into real cash to support actual causes.
Secondly, Virgin Mobile in the US has been running a pro-social awareness raising campaign on the issue of youth homelessness. In return for a text message, a hoodie was donated to a young homeless person. It's difficult to equate the equivalent easy win for YouthNet, but using mobiles to raise funds still seems like something worth tapping into.
The great thing about being an online charity is that we have a worldwide presence, even if our target beneficiaries are in the UK. Anastasia has already been bigging up YouthNet in Business Week, and more importantly referring young people who get in contact with her to TheSite.org. And we've been talking about joining a proposal to develop an application in partnership with another US organisation we like: YouthNoise.Overall I think the thing I left the conference with was actually how (not surprisingly) the issues that our US-cousins are facing are pretty much the same as we are. If you change a few of the brand names, ignore the accent and don't mind that they say "mobil" where we say "mobile" there is very little difference between us.
Olly is Editorial Manager of YouthNet.
Posted by Olly Benson ( 11:37 PM ) Link to this post Comments[1]
Thursday Nov 27, 2008
My new favourite video...
Every so often something comes along and "blindsides you on a some lazy Tuesday afternoon" (as I believe Baz Lurhmann once said). Anyway, this dropped into my inbox, and I have to say it's totally changed my perception of one charity as a result. It's a bit long, but worth it for the pay-off and the simple message at the end.
Our ambitious plans for do-it.org.uk
We are very proud of our achievements at do-it.org.uk. Over the past eight years, with the support of our voluntary sector partners, we've built the UK's largest volunteering database, containing more than one million opportunities to volunteer.
But that's not all. We now have over 300,000 registered volunteers who apply for more than 30,000 volunteering opportunities with over 21,000 charities each month.
That's a lot of people, doing a lot of volunteering. But we're not ready to stop there. We believe volunteering can transform society, and we want to connect more people with the causes that need their help.
To help us do just that, we have launched a fundraising campaign that will help us revolutionise do-it.org.uk.
Some of our registered volunteers will have received an email about this campaign today. If you are one of them, I hope the email you received conveyed just how passionate we are about volunteering, and the difference it can make to the world.
We'll keep you updated on our plans for do-it.org.uk on this blog, but if you have any thoughts, ideas or suggestions, why not add them as a comment to this post?
Posted by Sam Thomas ( 2:02 PM ) Link to this post Comments[2]
Thursday Nov 20, 2008
Skills London
The team's just come back from the first day of Skills London, a careers fair for 14 to 19-year-olds at the ExCeL centre. This is our third Skills event since September – and we've had stands for TheSite.org and the Life Choices consortium at each of them.On TheSite.org stand, we've got a laptop with the website on show. We're handing out postcards and taking orders from schools and colleges. We're telling young people about the Respect? campaign and getting them to sign our pledge. With each event I'm getting better at describing what TheSite.org in a couple of sentences. Forget 15 minutes of fame – here we've got 15 seconds to attract someone's attention or they'll move onto the next stand.
The Life Choices consortium stand allows us to get young people's thoughts on this exciting new project, which has been funded by The Vodafone Foundation and v. We've got two panels on the back wall. One says, 'What life choices do you need to make this year?'; the other says 'What would make these choices easier?' Visitors write their answers on post-it notes and stick them on the wall. They can also use do-it.org.uk to sign up to be a volunteer as a website or marketing adviser or a content creator for the new website.
Fiona, Rosie and Kuljeet on the Life Choices consortium stand this morning
With each event, I'm getting better at judging how many bags of sweets we'll need for a day, how many pens we'll lose, how long it'll take me to set up the laptops. You'd think after a while I'd get a bit blasé. But the great thing about a live event is speaking to so many different people – some of whom have heard about us before, some of whom are learning about TheSite.org and YouthNet for the first time. It's totally exhausting, but somehow it's also energising and inspiring as well.
We'll be on stand E54 at Skills London from 9.30am-3.00pm tomorrow and 10.00am-4.00pm on Saturday if anyone out there in the blogosphere wants to come by and say hello.
Posted by Natasha Judd ( 5:33 PM ) Link to this post Comments[0]
Tuesday Nov 18, 2008
Congratulations Jamie!
We had some news that put a spring in our step this today - one of our legendary Royal Parks Half Marathon runners, Jamie Markham, has been selected as Justgiving's "Fundraiser of the Month"!
Jamie went above and beyond the call of duty for YouthNet, raising well over £3,000 and recruiting another three runners for us in the process.
What makes this extra special for us is that the Royal Parks Half Marathon was our first "mass participation" fundraising event, and Jamie's contribution in terms of fundraising and recruiting other runners sent a long way to making the event a success for us.
In fact, you could say he really went the extra mile for YouthNet! (sorry - I'll get my coat).
Congratulations to Jamie and thanks to Justgiving for highlighting his fantastic support!
Posted by Sam Thomas ( 1:35 PM ) Link to this post Comments[0]
Thursday Nov 13, 2008
Newsflash: young people speak out
Even the most tough-nut, savvy Press Officer will tell you how difficult it is to influence the media. Imagine how powerless a young person with no industry experience feels to change what's in the news.
And yet quite a lot of what's in the news affects us. Reports swing between demands for tougher sentences on young criminals and polemic about the latest government policy to protect the young from themselves. Constantly discussed but rarely consulted, we're developing an image that we just don't recognise at all, and it's completely outside of our control.
Or is it?
YouthNet and the British Youth Council believe in helping young people to take control of their lives. That's why we started the Respect? Campaign, which has been seeking to end unfair representation of young people for over three years. This was our thinking:
Just like racism or homophobia, the current trend for youth-bashing is a form of prejudice. And like any other prejudice, it's not going to go away without a struggle. Of course those young people that go about their lives quietly doing good are not going to get the recognition they deserve, because at the moment they're not the ones writing the news.
The third phase of the Respect? Campaign is about admitting that it's really up to us to tackle misrepresentation actively. For some people, getting their opinion printed or published or even posted online would be like flying up to the clouds in an aeroplane and asking them not to rain. But it doesn't have to be like that. The campaign is providing information, guidance and suggestions about what we can do; here are some of them:
1) Tackle the mainstream media: writing a letter to the editor or posting a comment on internet news portals reaches a surprising number of people and can be quite a buzz.
2) Comment on blogs or start your own. The internet is a network of opinions where one person's views are as valid as the next. It's the news agenda, but not as we know it – open and democratic.
3) Volunteer: do-it.org has thousands of opportunities listed under 'Marketing, PR and Media'. By volunteering as a media assistant or doing shifts on your local hospital radio, you'll be getting yourself heard and gaining experience at the same time. Two birds, one stone, and no good excuses not to!
4) Sign our pledge to do some of these things: we're hoping 1000 people will join us. Join the Respect? Facebook group to find out more.
The big launch
After some practices (girls in front? Boys in front? People at the side? People holding it up?) we were joined by Martyn Lewis, the famous ex BBC broadcaster, to do his thing with the microphone. Once we'd all stopped messing about, we think the five or six photographers managed to get some nice, striking photos, while some of us stood on the street handing out flyers to young passers by, asking them to sign our pledge and get their voice heard too.
Getting noticed as a committed young person, and being at the centre of the media's attention for once, felt really good. Ok, maybe the front page was a bit ambitious...but a little effort could help other young people understand that it's our news too!
Posted by Sophie Manning ( 12:29 PM ) Link to this post Comments[2]
Wednesday Nov 05, 2008
Engaging the digital natives
For the purposes of this piece, the digital natives are young people who have grown up not knowing a time when the internet and other digital technology hasn't been around. Let's focus on the opportunities that the internet is opening up. In particular:
- The evolution of this new kind of online virtual reality
- The step change in information and advice provision that the internet has enabled in a new more open society
- The internet's social effects and how getting together in groups has got easier
- It's persists (our lives lived in this virtual digital reality can stick around for a lot longer than we ever imagined)
- It's searchable (not only does it stick around- we are getting cleverer at opening up this reality to new search technologies)
- And it's coming to a home near you (anyone with online access can reach this information)
- Google Sites - allows you to create web pages and then control who can view and edit them. We've used Google Sites to set up a secure space online to help support peer advisors who answer relationships questions on advice service askTheSite
- Vox - is blogging software that gives you the ability to set privacy controls for every post - let your friends see some, your colleagues others. You don't have to share everything with the world
- Drop.io - allows you to fileshare simply, upload the files to a URL you create and then set an access password as necessary
- Delicious.com - we've used Delicious to help manage the online resources we've collected whilst looking for support for our users to askTheSite, such as articles, videos, organisations and services
- Advanced Google - may be pointing out that Google is a great way of finding needles in haystacks of info on the web is a bit like getting gran to suck eggs. However, many overlook a bunch of advanced Google features like restricting your search to a single domain or using related pages to pull up clean lists of similar organisations
- Local advice finder - we offer access to UK Advice Finder (UKAF) for free on TheSite.org. UKAF is a database of advice services that the professionals use to identify support for their users
- Socialmedian.com - is a brand new site just out of private beta that offers a fresh approach to collating and organising news information according to the topics and subjects that interest you
Finally, the most important place to look for new web tools is of course from the young people themselves that we, as organisations, are hoping to engage. Sounds obvious - but in the new digital age whose social effects are only just being felt and understood, being driven by the needs and lives of young people is not just a question of good practice, it's about remaining relevant and being able to justify our existence.
Posted by Patrick Daniels ( 1:39 PM ) Link to this post Comments[0]
Friday Oct 31, 2008
What YouthNet staff get to after work (part 2)...
Regular readers of the YouthNet blog (if such people exist) will have seen my post last week about me and 25 other colleagues spending an evening after work packing condoms to send out to TheSite.org users.
But that's not all we do outside office hours. As an organisation that champions volunteering, it was heartening to see from a recent staff survey just how many of us volunteer, and what diversity there is.
Here's an incomplete list :
- Al Arabiyyah Al Islamiyyah
- Alzheimers Society
- Amnesty International
- British Humanist Association
- Cancer Research UK
- CTT
- Citizenship Foundation
- Epilepsy Action
- Fairtrade Foundation
- The Food Chain
- Friends of the Earth
- Greater London Volunteering
- GUCH
- Guatemala Solidarity Network
- Leukemia Research
- Manor Gardens Befriending Scheme
- Masjid-e-Umer Trust
- Oxfam
- Terrence Higgins Trust
- RSPB
- RSPCA
- UNICEF
- Waltham Forest Faith Communities Forum
- Ummah Welfare Trust
- World Vision
- WaterAid
- WWF
- York Lesbian Arts Festival (YLAF)
- Young Achievers Trust.
I can claim two of those. Posted by Olly Benson ( 3:07 PM ) Link to this post Comments[0]
Wednesday Oct 29, 2008
A fundraising success story for the internet age
I'm sure you've all picked up on the British Humanist Association's campaign to raise £5,500 in order to run some ads on bendy buses in London.
To give you a brief summary - they reached their fundraising target by 10.06am on the first day of their campaign. As I write, they have now raised over £112,000.
This is obviously a hugely successful campaign, but one of the things I love the most about it is how it began, and the completely pivtoal role the web has played in it's success. The idea for the campaign came from Guardian journalist Ariane Sherine back in June this year. Pledgebank was then used to generate more support for the campaign, their justgiving page was set up (check out the Justgiving blog for some great stats on the number of donations) - and the result is a smashed fundraising target, acres of press coverage and a spate of similar pledges on Pledgebank.
Whatever anyone thinks about the campaign, it couldn't have happened in a pre-internet age.
Imagine the resource that would be needed to get this up and running using the phone, a pen and some paper. I also think that many fundraisers will be surprised that so many people have donated towards an advert on a bus - as opposed to wells, mosquito nets or vaccines.
So, whilst the end product (an ad on a bus) isn't particularly emotive, it is very tangible, it clearly resonates with many people and, most importantly for me, the campaign has created a sense of togetherness and being "in it together" to create something new.
Posted by Sam Thomas ( 10:01 AM ) Link to this post Comments[0]
Friday Oct 24, 2008
What YouthNet staff get up to after work...
Yesterday it involved condoms and beer (from TheSite.org blog).
Posted by Olly Benson ( 9:26 AM ) Link to this post Comments[0]
