New game Turf War launched on TheSite.org
Learn how to manage money, and throw poo, with new game from TheSite.org.
6 February, 2008
A viral game encouraging players to defend their territory by attacking the opposition with weapons including dog poo and beehives, has been launched by online guide to life TheSite.org, to help young people with their finances.
To succeed in 'Turf War', players must use their funds wisely to buy the best weapons, balance a budget to make sure they don't end up out of pocket and out of ammo, and visit the website's money articles to find secret words for extra weapons.
Jonny Prada, 16, volunteers for YouthNet, the charity that runs TheSite.org. He says: "You instantly get into the action. With a variety of weapons to choose from, and the challenge of managing a budget as well as winning the game, it keeps you entertained. "
To play Turf War visit www.TheSite.org/turfwar.
TheSite.org is a first-stop-shop of information for 16-24 year-olds and provides support and advice on everything from sex and relationships to work and study. The viral game has been developed for the website's community pages by digital marketing agency Kerb with funding from the Peter De Haan Charitable Trust.
ENDS
For further media information – or to arrange interviews – please contact Sarah Wilson at YouthNet on 020 7250 5716 or out-of-hours on 07766 660 755. Email: sarah.wilson@youthnet.org
Notes to editors:
- YouthNet is an online charity – founded by broadcaster Martyn Lewis in 1995. It aims to create a socially inclusive environment where all young adults are engaged, informed and inspired to achieve their ambitions and dreams.
- YouthNet runs www.TheSite.org – the first-stop-shop of advice and support for 16-24 year-olds. www.askTheSite.org is part of TheSite.org. YouthNet also runs www.do-it.org.uk – volunteering made easy.
- The Peter De Haan Charitable Trust awarded YouthNet a grant of £200,000 to implement a two-year programme of marketing activities, a portion of which is being used to distribute the viral game on email networks and gamers' websites.