As well as being an incredibly useful service, the Do-it database holds a potential goldmine of data about the state of volunteering in the UK. Luckily, we’re fortunate to have a few data geeks in the organisation who like nothing better than building complicated SQL queries and manipulating Excel pivot tables.
A few weeks ago one of our trustees asked something relatively simple: we ask volunteers to select their preferred causes/areas of interest and activities and also ask opportunity providers to do the same for opportunities. So do the volunteers’ interests and preferred activities match the opportunities? On a rare quiet day in the YouthNet office we took the opportunity to do the maths.
Based on opportunities uploaded and volunteers registered during the first quarter of 2012, this PDF document shows the results.
Those marked O are where there are significantly more opportunities with specific interests/activities than volunteers looking for those opportunities, and those marked V are where there are significantly more volunteers than suitable opportunities. The ‘significant’ in this case is a difference of more than 25% in their position in the rank order for opportunities and volunteers.
Using the concept of demand (volunteers) and supply (opportunities) – demand typically outstrips supply along the causes axis (horizontally), while supply outstrips demand on the activities axis. In other words, where there is an excess of volunteers it’s generally because they are driven by a cause that doesn’t have enough opportunities. Where there is an excess of opportunities it’s a type of activity/skill where there are insufficient suitable volunteers.
There is one notable exception. There are significantly more volunteers than opportunities in the Business, Management and Research activity category. But there are significantly more opportunities than volunteers in the Trusteeship and Committees category. When you think about it, there is a lot of crossover in these categories. This highlights that we need to think about ways of describing opportunities that match volunteers’ expectations, not just using sector language.
Beyond that, much of what we can see we already knew: volunteers want to work with animals, but those organisations don’t necessarily need volunteers (as they can recruit easily elsewhere). Admin and business skills are in ready supply, but manual/practical skills are often more required.
That’s why, as recently announced, we’re using some funding from NESTA to look at ways to allow organisations to target volunteers with the right skills, even if they haven’t necessarily identified the cause as one of their preferred five.
Just a slight caveat: we ask volunteers to tick up to five areas of interest and five activities, but that doesn’t mean volunteers are expecting their opportunities to match all combinations of those criteria. For example, the most extreme mismatch is Animals and Counselling, two of the most ticked options for volunteers, but unsurprisingly there aren’t too many opportunities to provide counselling to our furry friends!
I’d welcome any thoughts, comments or suggestions of what else we could investigate with Do-it’s data.








