What was the project all about?
The Financial Services Authority (FSA), or what is now known as the Consumer Finance Education Body (CFEB), worked in partnership with YouthNet to launch a website called What About Money? to provide impartial financial information for young adults. The site was designed for, and with the help of, young adults and focused on the most pressing money issues.
The website was divide up into seven life stages, for example having a baby or going to university, which covered money issues relating to each stage and featured budgeting tools and multimedia content.
How did YouthNet support the campaign?
YouthNet were approached because The FSA recognised our experience in communicating with young people, helping to shape and write their content as well as advise on the best way to engage with young people. We also syndicated key financial information from TheSite.org, covering a wide range of money issues. Finally, we made our askTheSite service available on the website, through which young people receive tailored answers to their questions relating to finance.
Caroline Hall at the FSA says:
“The ‘What About Money?‘ website was designed to address the financial education and capability of young people by providing a one stop-money-information-shop for young adults. The FSA is delighted to be working with YouthNet, who has the expertise and experience of communicating with young people online, to provide written content and a question and answer service on the ‘What About Money?‘ website, as well as linking to appropriate articles on TheSite.org”.